Visit Portugal: the golf courses are unforgettable
Flicking through the Guardian’s weekend supplement, I notice an advert, no doubt commissioned by the Portuguese Tourist Board, in which a heavily photoshopped Cristiano Ronaldo declares with the scintillating and engaging charm that only people in the world of football can muster:
“My country is the best golf destination in the world.”
For some reason, I find it impossible to read this sentence without mentally adopting Arnold Schwarzenegger’s trademark monotone.
Even from this distance, one instinctively feels that it might be possible to hear the clatter of Camões’s skeleton as he shifts angrily in his grave. Cristiano’s face, which would be capable of turning the most serene of yogis to thoughts of violence at the best of times – not least for his trading on the fame of the greatest world cup goalscorer of all time by using his middle name – is airbrushed into a moody look of petulant arrogance, much favoured by the advertisers of companies keen on selling you nylon shell-suits. The image has been manipulated so that his hair and throat have been turned into a window through which one can glimpse the sea foaming against rocks, presumably with the purpose of conveying his passion for his homeland’s coastal golf courses, although all it brings to my mind is the image of British tourists throwing up over a cliff edge.
Thousands of years of history and cultural heritage, of artistic accomplishments and pioneering seafaring played out to the poignant plucking of a Portuguese guitar are swapped in an instant by the quick buck from the purple-faced golf enthusiasts and their families, all clad in Manchester United football strips, who probably think they’re in Spain, and couldn’t care less anyway as long as it’s dry, hot and that their hotel serves a full English breakfast.
Envy, you say? Perhaps. Perhaps if I were Cristiano Ronaldo it might be easier to ignore the disquieting feeling one often has that life is but a marathon that takes place in an enclosed cesspool around which one wades aimlessly while being shat upon by powerful multinational companies and political leaders, with the only relief coming from the occasional celebrity piss showers which allow one to do a bit of rinsing. Or perhaps such spleen comes from the knowledge that tonight either Cristiano and his team-mates or a Russian money launderer will be “champions” of Europe. Either way, I shall spend the evening listening to my fado CDs and sobbing into my vinho do Porto.







